Founder of House of Crowns

Hello, I’m Lisa

My passion is restoring confidence. Whether it’s a glossy set of extensions, a bespoke system after hair loss, or helping a new professional find her feet, I want every person who comes to me to leave feeling like the best version of themselves.

Lisa James in front of a pink and ivory flower wall

Healthcare heart

17 years in the NHS.

I started in the NHS at 17 and stayed until I was 34. I worked across medical and surgical wards and a breast cancer unit, and spent most of my time in medical and surgical outpatient clinics.

Those years taught me compassion, discretion and how much the way we look can affect how we feel, especially through illness and hair loss. That understanding sits at the heart of everything I do today.

“Never did I think I would be able to transform so many lives.Lisa James
Lisa in her salon holding her 2026 UK Hair & Beauty Awards finalist certificate
Lisa in a gold gown at an awards night

My journey

From the wards to the crown.

  1. Age 17 to 34
    17 years in the NHS

    Medical and surgical wards, a breast cancer unit and, predominantly, medical and surgical outpatient clinics.

  2. 2022
    First national recognition

    Finalist for Best Hair Extension Specialist and Best Hair Extension Salon at the UK Hair & Beauty Awards.

  3. 2023
    Hair loss specialist

    Finalist for Best Hair Loss Specialist, and 3rd in Wales for HBA Entrepreneur of the Year. A “Hair Fairy” for children’s charity Little Lady Locks.

  4. Feb 2026
    ReClaim Your Crown™

    Launched her own signature regenerative scalp and hair restoration programme.

  5. Sept 2026
    Approved CPD Provider

    House of Crowns Academy approved by The CPD Group (#791127).

  6. Oct 2026
    Official judge

    Judged Best Hair Loss Specialist at the Welsh Beauty & Aesthetics Awards 2026.

  7. Today
    House of Crowns

    Luxury hair, hair loss solutions, LJ MEN, LJ Aesthetics and the academy, brought together under one crown.

Qualifications & training

Trusted expertise.

  • Fully qualified and insured hair extension and hair loss specialist
  • Official Naked Weave salon
  • Level 3 Award in Education and Training
  • Approved CPD Provider, The CPD Group #791127
  • 17 years of NHS clinical experience

Lisa will supply her full list of qualifications and certificates.

Lisa James, official judge, Welsh Beauty & Aesthetics Awards 2026

Awards & achievements

Red carpet, every time.

  1. 2026Official JudgeWelsh Beauty & Aesthetics AwardsBest Hair Loss Specialist
  2. 2026Finalist ×2UK Hair & Beauty AwardsCarmarthenshire Hair Extensions Specialist · Specialist Salon of the Year
  3. SilverSilver WinnerBest Hair Loss Specialist UKAs stated on Lisa’s Facebook page
  4. 2025Finalist ×3UK Hair & Beauty AwardsHair Extension Specialist · Hair Extension Salon · Home Salon
  5. 2023Finalist ×2 · 3rd in WalesUK Hair & Beauty AwardsHair Loss Specialist · Extension Specialist · Entrepreneur (3rd, Wales)
  6. 2023Finalist ×2Beauty Full AwardsHair Loss Specialist · Hair Extensionist of the Year
  7. 2022Finalist ×2UK Hair & Beauty AwardsHair Extension Specialist · Hair Extension Salon
  8. Top 50Rated Top 50 in the UKUK Hair & Beauty AwardsOfficial HBA badge

Let’s find your crown.

Book online in a few taps, or talk to Lisa first. She’s always happy to help.