Founder of House of Crowns
Hello, I’m Lisa
My passion is restoring confidence. Whether it’s a glossy set of extensions, a bespoke system after hair loss, or helping a new professional find her feet, I want every person who comes to me to leave feeling like the best version of themselves.

Healthcare heart
17 years in the NHS.
I started in the NHS at 17 and stayed until I was 34. I worked across medical and surgical wards and a breast cancer unit, and spent most of my time in medical and surgical outpatient clinics.
Those years taught me compassion, discretion and how much the way we look can affect how we feel, especially through illness and hair loss. That understanding sits at the heart of everything I do today.
“Never did I think I would be able to transform so many lives.Lisa James


My journey
From the wards to the crown.
- Age 17 to 3417 years in the NHS
Medical and surgical wards, a breast cancer unit and, predominantly, medical and surgical outpatient clinics.
- 2022First national recognition
Finalist for Best Hair Extension Specialist and Best Hair Extension Salon at the UK Hair & Beauty Awards.
- 2023Hair loss specialist
Finalist for Best Hair Loss Specialist, and 3rd in Wales for HBA Entrepreneur of the Year. A “Hair Fairy” for children’s charity Little Lady Locks.
- Feb 2026ReClaim Your Crown™
Launched her own signature regenerative scalp and hair restoration programme.
- Sept 2026Approved CPD Provider
House of Crowns Academy approved by The CPD Group (#791127).
- Oct 2026Official judge
Judged Best Hair Loss Specialist at the Welsh Beauty & Aesthetics Awards 2026.
- TodayHouse of Crowns
Luxury hair, hair loss solutions, LJ MEN, LJ Aesthetics and the academy, brought together under one crown.
Qualifications & training
Trusted expertise.
- Fully qualified and insured hair extension and hair loss specialist
- Official Naked Weave salon
- Level 3 Award in Education and Training
- Approved CPD Provider, The CPD Group #791127
- 17 years of NHS clinical experience
Lisa will supply her full list of qualifications and certificates.

Awards & achievements
Red carpet, every time.
- 2026Official JudgeWelsh Beauty & Aesthetics AwardsBest Hair Loss Specialist
- 2026Finalist ×2UK Hair & Beauty AwardsCarmarthenshire Hair Extensions Specialist · Specialist Salon of the Year
- SilverSilver WinnerBest Hair Loss Specialist UKAs stated on Lisa’s Facebook page
- 2025Finalist ×3UK Hair & Beauty AwardsHair Extension Specialist · Hair Extension Salon · Home Salon
- 2023Finalist ×2 · 3rd in WalesUK Hair & Beauty AwardsHair Loss Specialist · Extension Specialist · Entrepreneur (3rd, Wales)
- 2023Finalist ×2Beauty Full AwardsHair Loss Specialist · Hair Extensionist of the Year
- 2022Finalist ×2UK Hair & Beauty AwardsHair Extension Specialist · Hair Extension Salon
- Top 50Rated Top 50 in the UKUK Hair & Beauty AwardsOfficial HBA badge
Let’s find your crown.
Book online in a few taps, or talk to Lisa first. She’s always happy to help.